The Superbowl is perhaps the single biggest day of the year
in America. Almost everyone watches the
game surrounded by family and friends.
And while the game itself is usually very intriguing, and the halftime
show is often entertaining, the main attractions are the famed Superbowl
commercials. This year, the commercials
were, as a whole, disappointing. I would
consider it a down year. However, one
commercial stood out to me above the rest: the Doritos Ultrasound commercial.
The storyline of this commercial is that a man and a woman
are getting an ultrasound for their child.
The man is disrespectfully eating Doritos during the ultrasound and the
wife gets mad. The man then realizes
that the child seems to follow wherever he puts the Doritos. Then, he pulls the Dorito up very quickly and
the baby kicks his mother. The mother is
furious, grabs the Dorito from her husband, and throws in away. There is a pause, and then suddenly the baby
follows and leaps out of his mother. All
three in the room start screaming.
This commercial is effective for two reasons: 1) it includes
the element of surprise and 2) it appeals to a common event most of its
audience has had.
The way this commercial is structured, the audience believes
they have seen the climax when the baby kicks the mother. Then, completely unexpectedly, the actual
punch line is delivered. This step
beyond makes the commercial surprising and hilarious. Without the added bit of comedy, this
commercial would be good. But with it,
this is a great commercial and extremely humorous.
Secondly, this commercial appeals to a common experience
that nearly everyone watching the Superbowl has had. Even if you haven’t been the man or wife in
this situation, like me, you will understand the scenario and probably have
been in a hospital like this at some point.
For me, I was there when my sister was born so I still understand the
commercial and it still appeals to me.
No comments:
Post a Comment