Monday, February 15, 2016

TOW #17 - The Franchise Tag

Sometimes an article is written with the sole intent to inform an audience.  That is, indeed, the case with the article I read for this week, entitled "Everything you have ever wanted to know about NFL franchise tags” by Kevin Seifert.  This is an article that came out with a clear and immediate purpose: to inform the audience about how a franchise tag works.  The NFL allows teams to start using the franchise tag today, so clearly the word will be thrown around a lot in the coming month.  Because of that, Seifert recognized that many casual sports fans will not know the full meaning of this term so he decided it would be smart to write an article that clearly and concisely explains the tag.  Without going in to too much detail, the franchise tag is basically a one year deal that NFL teams can give one of their players each year that guarantees that player stays with the team for another year.  Granted, it will be an expensive contract, because the amount must be the average of the top 5 paid players at that position in the NFL.

Seifert created a very easy to read article by using casual diction that any sports fan can understand.  You do not need to be an NFL fanatic or GM to understand what a franchise tag is by the end of the article.  This was done on purpose: if you can understand advanced NFL jargon, then you surely know what the franchise tag is and it would be a completely useless article.  Seifert did a good job of understanding his audience and crafting his article so that it fits his purpose of explaining to a casual football fan.


While this is not a life-changing article, it serves its purpose very well, and, as a reader, I can appreciate a straightforward and logical explanatory article.

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